Say thank you with these Driver Appreciation Week suggestions
Driver Appreciation Week is set for September 10 to 16. While you may not have time to set up an elaborate appreciation program, there are simple things you can do.
- Have a company official make coffee, serve doughnuts, and chat with the drivers (and thank them for their work) every morning during Driver Appreciation Week.
- Have a lunch cookout at company facilities every day during the week. Just a simple lunch of hamburgers, hot dogs, and chips cooked by a company official can go a long way.
- Give any driver stuck at a company facility during Driver Appreciation week a gift certificate for a meal at a nearby restaurant.
- Have someone fuel and/or wash the drivers’ vehicles for them when they come into a company facility.
- Have a company representative give out gift certificates at fuel stops, truck stops, or customers where your drivers regularly stop. The gift certificates can be for meals or merchandise.
- Have a company-wide pop-up picnic (this works best if your drivers are all in the same area and mostly available on the same day of the week).
- Give the drivers that come through the company facilities company branded gear at no cost (if you maintain a stockpile of such items).
Pay them well and treat them well
One of the best ways to show drivers they are appreciated is to pay them well and treat them well. You could kick off programs intended to help in both areas during Driver Appreciation Week.
Equal pay for equal work |
Treating them well should be a year-round effort
Some carriers do an excellent job of treating their drivers well and showing them that they are appreciated. Driver appreciation can take the form of free lunches or dinners (especially when the driver is stuck somewhere), gift certificates, and other appreciation gifts being provided regularly (not just during Driver Appreciation Week).
Even more important, many carriers operate in such a way that their drivers know they are appreciated every day of the week, every week of the year. This includes:
- Working with drivers daily to make sure they are home when they need to be, • Saying thank you when a driver does a good job,
- Providing a formal thank you and public recognition when a driver goes above and beyond what is required,
- Publicly presenting longevity awards that show the drivers they are appreciate for their years of service,
- Asking for, and respecting, their drivers’ opinions on operational issues, and
- Treating them as full team members (not as second-rate employees to be pushed around).
Trading places: Supervisor ride-alongs and driver sit-ins |
Companies that pay their drivers well and treat them well usually stand out from the competition because they typically have low turnover in an industry known for turnover. They also have high-performing drivers who are willing to go the extra mile for them when it is needed.
Three actions to retain drivers |
Key to remember: There is no magic to driver appreciation. Paying and treating your drivers well will address most of the reasons drivers feel unappreciated (and go looking for another job).