Driver hiring virtual event recap — strategies and insights from your trucking industry peers
For over-the-road drivers, turnover rates tend to be higher than other industries due to the nature of the job. Local jobs that allow drivers to be home every night certainly fare better. However, carriers have had to get creative and be proactive to recruit and keep drivers.
Thoughts and ideas about this ongoing issue for motor carriers were discussed this week during an online Virtual Conference hosted by J. J. Keller. Read on for event highlights.
Driver hiring discussion questions
The two questions about recruiting and retaining drivers discussed during the Virtual Event were:
Question 1: How are you getting your company name out there, getting potential driver contacts, and what recent changes to your recruiting process made the most difference?
Question 2: Do you emphasize career options, work-life balance, or aspects of your company other than pay when recruiting? Are these non-pay elements effective in recruiting and retaining drivers? What roles beyond “driver” do you offer, and which are the most interesting to prospects?
What trucking industry leaders had to say
Event attendees shared their input on recruiting and retention efforts that are working for their companies. Some key highlights included:
- Offering a robust benefits package
- Paying 100 percent toward family health coverage
- Giving drivers routes that allow them to be home every night (e.g., 150 air miles)
- Onboarding thoroughly with a very organized process
- Providing a family culture work environment
- Helping drivers save for retirement with a 6 percent 401(k) company match
- Hosting family fun nights at local amusement parks or baseball games
- Using social media (e.g., Facebook) for recruitment advertising
- Connecting with local technical schools
- Offering on-the-road training
- Providing profit-sharing bonuses
Driver retention — key insights
Most employers know that it’s cheaper to keep current employees than to replace them, even if retention efforts cost time and money. In that vein, carriers may need to offer signing bonuses or extra incentives to recruit qualified candidates. This could be because of the:
- Location
- Challenge finding an individual with the skill sets required, or
- Demand for a particular position is high and the market is competitive.
In a competitive labor market, leading employers usually offer higher salaries and other incentives to attract workers.
The first key to driver retention, however, is hiring carefully and onboarding thoughtfully. Interviewing and onboarding play a key role in retention because those first few weeks and months of employment are crucial.
According to the Society for Human Resource Management (SHRM), employee turnover can be as much as 50 percent in the first 18 months of employment. And turnover is far worse for over-the-road drivers. Reports indicate that driver turnover between 100 and 150 percent is not uncommon.
Why do new hires leave?
The most common reasons given for quitting within the first 90 days according to a Job Seeker Nation Study were:
- Day-to-day responsibilities were not what was expected – 46 percent
- An incident or bad experience changed their mind – 39 percent
- Company culture – 35 percent
While there’s no way to completely prevent a new hire from leaving, employers should be sure to do what they can to keep new employees coming back.
Driver treatment
A leading cause of driver dissatisfaction stems from the way they are treated — specifically a lack of empathy for the needs of the driver (not only by customers or the public, but also by internal associates at their company).
The trucking industry is taking steps to improve the image and respect for this nation’s millions of professional drivers which surged during the COVID-19 pandemic. However, this industry-wide effort will have little effect on how drivers are treated within their own organizations.
The road can be a harsh place which makes the treatment they receive that much more important. Anonymous driver surveys and open-door policies are two ways to stay on top of how drivers feel but carriers should act on the feedback if it is reasonable and follow-up either way.
Key to remember: Driver turnover rates for motor carriers tend to be higher than other industries. Investing in retention efforts might help, as well as having a solid recruiting and onboarding program.
Want to read more trucking industry news? Brake news for summer trucks: 2023 Brake Safety Week coming this August |