Driver Appreciation Week is September 11 to 17 – What are you doing to recognize your drivers?
During Driver Appreciation Week, September 11 to 17, it is important to show your drivers you appreciate them. Many successful carriers, however, have realized that “appreciating” drivers once a year is not enough.
These carriers realize that their drivers have very difficult jobs, and are their most valuable assets. They feel that they need to recognize their drivers’ efforts at every opportunity. Here are some examples of year-round appreciation and recognition programs in use at carriers.
Company anniversary date
Some carriers give their drivers a thank you card or certificate, take the driver to lunch or dinner, or give them a gift (hat, jacket, etc.) every year on their anniversary with the company. A variation of this is giving larger gifts at a ceremony on “benchmark” anniversaries (1 year, 5 years, 10 years, etc.).
Safe driver awards
Rather than just giving their drivers cash as a safety bonus, some carriers give their drivers more permanent proof of their appreciation for safe driving, as well. Hats, jackets, gifts certificates, belt buckles, “choice of anything in the company catalog,” or a decal for the driver’s truck signifying the years of safe driving, are all ways to show appreciation for safe driving.
Cookout, Christmas party, golf outing, etc.
In an effort to get all employees more involved in the company and to show appreciation for drivers, many carriers organize social events. These gatherings can be anything from formal events (Christmas party, golf outing) to occasional “whoever is at the terminal on Saturday” events.
Having a cookout at the terminal (or a nearby park) on a Saturday for drivers who are “stuck” at the terminal waiting for a load, or waiting for their truck to clear maintenance, is a simple way to show your appreciation. Just pick up some hamburgers, hot dogs, and coleslaw, and away you go!
Birthdays and wedding anniversaries
Sending the drivers birthday cards and/or presents can show them that you appreciate them and that you care. Sending an anniversary card and/or gift home (if the driver willingly tells you their anniversary date) can show that you not only appreciate the drivers, but also their families’ efforts to keep your drivers working for you.
Your attention and thanks
Sometimes, the easiest forms of appreciation are overlooked in the modern transportation industry. Activities such as casually visiting with the drivers, paying attention to their problems and concerns, dealing with (or helping with) their problems when they occur, and simply saying “thank you” when a driver does a good job are all examples of great “driver appreciation programs.”
Key to remember
While it is important to recognize your drivers during Driver Appreciation Week, many successful carriers realize that driver appreciation must also be a year-round effort.