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Are jobseekers seeing red flags in your postings?
2024-06-10T05:00:00Z
The latest numbers from the Bureau of Labor Statistics show that there are about 8.5 million job openings in the U.S., but only 6.5 million workers are unemployed.
If an employer is trying to fill openings but is getting few responses, or none from qualified candidates, maybe it’s time to remove the red flags from the job postings.
7 red flags in job ads
- Too wordy or complicated
In a social media world with short attention spans, don’t show job applicants a full-length feature film about the company or open positions. In other words, keep job postings as simple and memorable as possible. If a lot of detail is necessary, consider using bullet points, rather than long, lengthy paragraphs. - Listing benefits that are not really benefits
If the job is in a state or city that mandates paid sick leave, for example, listing this as a benefit is misleading. And why waste words saying the company provides a “pleasant working environment.” Shouldn’t that be a given? Would an ad be truthful if this were not the case? Instead, highlight perks and benefits that set the company apart, such as flexible schedules or remote work. - Too much emphasis on education
There may be educational qualifications that a candidate must have. However, if an organization’s job descriptions include a blanket statement that all applicants must, for example, have a bachelor’s degree, talented candidates with valuable skills and work experience may be overlooked. - Too many off-putting phrases
If a phrase such as “ideal candidate must hit the ground running,” appears in a job ad, it could be interpreted as code for “take on a lot of work immediately without proper training.” “Ability to multi-task” could warn applicants that as a new employee they will be doing the job of two or three people. Saying the job requires someone who “works well under pressure,” could be seen as an invitation to burnout, i.e., “This is an unhealthy environment where employees feel like there’s an emergency every day.” - Not acknowledging new ways of working
Job candidates today expect a degree of flexible, remote, or hybrid working if the position supports it. The demand for a more flexible approach to when and where people work isn’t a fad that’s going to disappear. Organizations must acknowledge this fact when attracting new candidates. If a business can offer options, but instead tells candidates they must work full-time on site, it may find roles increasingly difficult to fill. - Not highlighting the culture of the business.
People want a reason to work for an organization that goes beyond a paycheck. Therefore, include an authentic description of the company culture, what it stands for, and what the organization’s goals and ambitions are. - Competitive salary
There are valid reasons why an employer may choose not to publish compensation details, such as avoiding internal resentment. But, if an organization is struggling to get applicants to fill vacancies, including a salary range in job ads may be an idea worth consideration if a state law doesn’t already require an employer to disclose this data in job postings. Research shows that companies that are forthcoming about wages can attract a greater number of qualified, diverse applicants.
Key to remember: If your job ads are not attracting enough qualified candidates, scrutinize them for red flags and update your approach.