Wanted: Job ads with salary ranges?
In the last three years, job listings on Indeed that include an employer-provided salary range increased 137 percent, according to research released by the employment website.
That means more than 43 percent of the ads on Indeed now include such numbers.
One reason behind this increase is pay transparency laws requiring employers to post a salary range in job ads. These laws have been passed in Colorado, New York, and other states and are being considered in more.
States mandating salary ranges in job postings
A report released in March 2023 by the National Women’s Law Center says 26.6 percent of U.S. workers live in a state where employers are required by law to list salary ranges in public job postings.
In addition to Colorado and New York, Washington, and California currently require a salary range to be shared in job posting advertisements.
Effective January 1, 2024, Hawaii’s new pay transparency law, which was signed in July 2023, will require employers with 50 or more employees to include the hourly pay rate or salary range in job listings. Illinois also enacted a pay transparency law in August 2023, requiring pay ranges in job ads beginning on January 1, 2025.
Why an employer might want to hop on the salary-posting bandwagon
When trying to attract candidates, including a salary range in a job posting even when it’s not required by law may give an employer an edge over competitors who do not share such information at this early stage in the hiring process. This is because posting the salary range may result in:
- Fewer arbitrary applications to wade through. Those whose needs would not be met by the salary posted won’t bother to apply. The first detail most job seekers look at in a post is the compensation and benefits, according to research from LinkedIn. Only after seeing that the salary and benefits meet their needs do most people look closely at the job’s required qualifications and duties.
- A better overall experience for both parties. Being transparent about compensation may help instill a sense of trust between employers and potential new hires.
- Fewer candidates going through the process only to turn down job offers. Posting salary ranges serves as an effective screening tool, because recruiters won’t be wasting time courting candidates whose salary requirements are much higher than what they can offer. A 2022 Job Seeker Nation report shows that compensation is the number one reason candidates turn down job offers.
How pay transparency in ads can be a disadvantage
Including salary ranges in job postings does have drawbacks for employers, including:
- Shrinking the talent pool. Sharing salary information in a job post may keep job candidates from applying for the job, even though they are drawn to the employer’s mission. When this happens, you miss out on the opportunity to either negotiate or “sell” a potential candidate on what you have to offer besides the dollar amount.
- Limiting negotiations. When there is a labor shortage and employees are in control, candidates will likely require whatever is posted as the top of the salary range, making any negotiation difficult.
- Causing resentment from those already in the job. Putting salary information out in the open may upset current staff members who conclude that the company is not paying them enough. In a 2023 survey by ResumeBuilder.com, one in 20 workers reported they would quit if transparency laws revealed they are paid less than co-workers.
Key to remember: There are pros and cons to including a salary range in a job posting, but doing so is becoming more common and is required by law in a growing number of states. Employers who don’t already include a salary range in job postings should weigh the option carefully before deciding whether to add the information.