To attract diverse applicants, flip your job descriptions
A workforce that is diverse in terms of age, race, socioeconomic status, gender identity, sexual orientation, and other characteristics brings together individuals who contribute unique experiences and perspectives.
This diversity can lead to:
- Improved morale and engagement, resulting in reduced turnover;
- Improved communication, problem-solving, and greater focus on shared goals, which means successful outcomes are more easily achieved; and
- Increased collaboration, which accelerates creativity and innovation, and can improve the job for everyone.
But we’re not getting diverse applicants
If a diverse workforce is a goal for your organization but you’re not getting applications from a diverse group of people, maybe it’s time to flip your job descriptions.
That means you need to read job descriptions from the viewpoint of group members you’d like to attract.
You can also enlist members of those groups to supply feedback.
If you have been attracting primarily white job candidates, for example, have non-white associates or acquaintances read your recruiting materials and point out anything off-putting.
If you are attracting nearly all men, ask some women to review your job descriptions, hiring website, job postings, and other materials.
Their input can help you flip the language, resulting in job descriptions that may invite a more diverse group of people to apply.
Consider the nuances of language
Studies have shown that overly masculine words like “outspoken,” “competitive,” and “ninja” may deter women from applying for positions. Men on the other hand might be deterred by words that have traditionally been interpreted as more feminine such as “nurturing,” “collaborative,” or “loyal,” particularly in job descriptions of positions in traditionally women-dominated fields, like nursing or elementary education.
Language may also discourage minority or unconventional applicants. Using terms like “career-oriented” might make someone who requires flexible work hours or a remote job reluctant to apply. Using the word “experienced” (when experience isn’t really needed) can scare off those who may be looking for full-time work, or work outside of the gig economy, for the first time.
It’s also helpful to include language specifically inviting diverse candidates to apply.
Check before you share
To illuminate your blind spots when creating job descriptions assess you’ve written by reading it from other perspectives:
- If you are a man, how might your language sound to a woman? Would a nonbinary person be put off because the language is too gendered?
- If you’re white, how might the job description be read by a person of color?
- If you’re a driven career person, how would an applicant who needs flexible work hours interpret your words?
- If you are middle-aged, would someone fresh out of college or someone closer to retirement age understand the nuance of your language?
Key to remember: To attract a diverse pool of applicants, make sure job descriptions aren’t discouraging potentially qualified job candidates. You can check by “flipping” what you’ve written. That means reading job descriptions from the viewpoint of all group members you’d like to attract.