Do you sell safety when recruiting drivers
Most drivers want to work at a carrier that pays a decent wage, provides a safe and secure environment, and is compassionate. Many carriers are good at marketing the first of these when recruiting drivers but tend to not market the others.
Related Article: Having trouble recruiting drivers? Survey reveals top three deciding factors for drivers |
Do you have good and safe equipment?
Driver frustration with vehicles and maintenance is a real concern. Ask yourself the following questions, and if the answers are yes, you are doing a good job of providing and maintaining good and safe equipment and should boast about it in your marketing!
- When purchasing equipment, do you spec for safety and driver comfort (adaptive cruise, automatic emergency braking, air ride, etc.)?
- Do you have a preventive maintenance program that is followed and set up to work with the driver’s schedule?
- Do you fix a vehicle quickly when a driver reports a defect or are defects carried over to a later date?
- Do you know the average time for a driver-requested repair of a defect (too long and drivers stop asking and just go with it)?
Driver supervisors and assignments make a difference too
Do you have an open and cooperative dispatch or assignment system? Drivers working for an uncaring or abusive supervisor will do what they are told (and complain about it in a lot of cases), right up until they reach the point where they just can’t take it anymore and quit.
Also, drivers that are constantly being pushed around, that operate in a draconian dispatch system (no choice and no opinion allowed), that are given unrealistic delivery times/schedules, and/or that are expected to violate safety regulations are not going to be secure in their jobs.
Related Article: Trading places – Supervisor ride-alongs and driver sit-ins foster empathy, trust, and respect |
Do you provide the driver with adequate breaks and days off? Do you have and follow an on-time at home policy (if the driver says I need to be home on the 25th at noon, do you make it work)?
The key here is the working relationship with dispatch (or whatever the driver supervisors at your company are called) is an important aspect of driver retention and safety. If you do a great job in this area, market it! If you don’t, figure out what needs to change and change it.
Related Article: Creating a sense of community helps improve driver recruiting, retention |
Market good safety data
When a potential hire looks your company up in the Federal Motor Carrier Safety Administration tracking systems (such as Compliance, Safety, Accountability), what do they see? Is your performance good enough that you would be proud to provide a driver applicant with the link to your data? If it is, market it! If not, why not?
Key to remember: Drivers want to work for a carrier that values them more than the freight they are carrying. If you do this, market it. If you don’t, fix your internal issues and then market it!