Total compensation packages: A key to employee retention
Current inflation levels have caused some employers to review their compensation strategies, and might have inspired employees to ask for raises.
A recent survey from MRA — the Management Association indicated that compensation will play an important role in business success, particularly retention.
The top three reasons survey participants gave for establishing a strong compensation strategy were:
- Retaining current talent (98 percent);
- Attracting/recruiting new talent (97 percent); and
- Adjusting wage/salary structure to market or beyond market (90 percent).
Total compensation packages look beyond just the numbers. They look at all that a company has to offer. Often, companies provide employees with a total rewards statement to remind them of the overall value of these offerings. These statements are helpful when having difficult conversations with employees about wage and salary levels.
What to include in total compensation packages
While compensation is important, most employees get a lot more than wages when they work for a company. The concept of total compensation is the combined value of an employee’s pay, and can include rewards such as:
- Bonuses,
- Profit sharing,
- Group health care insurance,
- Retirement contribution matching,
- Paid time off,
- Employee assistance programs,
- Incentives,
- Onsite clinic,
- Onsite fitness center,
- Onsite daycare,
- Relocation reimbursements,
- Learning and development opportunities,
- Career advancement,
- Life insurance, and
- Disability insurance.
Not all companies have each of these benefits, but many have some. These fringe benefits all have monetary value, and illustrating, in dollars, how much value they add can help employees see the big picture of their total compensation.
According to the U.S. Bureau of Labor Statistics, as of 2020, benefits (or non-salary-related compensation), on average, comprise 30 percent of an employee’s total compensation.
While employees usually know what they are being paid, they might not know the dollar value of all the additional benefits that employers provide. Therefore, many employers inform employees of the dollar value of those benefits in a form of a total compensation or reward statement, so employees understand what they receive in total compensation.
This type of information can also help attract and retain employees.
To illustrate
Josie recently asked for a raise. She is a top performer, but she’s also considering taking a job with a competitor for more pay. You, her manager, must consider where she is in the pay range for her current job, and whether the company would consider her raise request if she didn’t have another job offer. If a wage increase isn’t possible, reminding her of her total compensation could help change her mind about leaving.
Employees considering job changes sometimes forget to consider benefits and perks when comparing salaries, or may not realize that the higher salary is offered because the new employer expects a 60-hour workweek. Employees then are comparing apples and oranges, and could be disappointed if they leave their current job.
A number of methods and formulas are available to help calculate total rewards. They can help determine the monetary value of the fringe benefits a company provides and help employees and applicants see how the pay is only one part of the big pay picture.
What to do when raising wages isn’t an option
Inflation affects employers as well as employees. Employers might have situations in which they simply cannot provide raises, even to employees who deserve them.
This can become a problem, particularly if top performers are beginning to see if the grass is greener somewhere else.
In that case, communicate with employees and let them know how much they are valued, and remind them of the dollar value of all the additional benefits the company provides beyond pay. Increased engagement may convince them to stay until the organization can afford to reward them monetarily.
If, for example, Jose receives $75,000 for her annual salary and an additional $30,000 worth of benefits, her total compensation is $105,000. A competitor might offer her $80,000 as a salary and only $10,000 worth of benefits, totaling only $90,000 in total compensation.
One benefit that employees really value — especially the past few years — is a flexible work schedule. Although there may not be any money tied to it, it’s a benefit that could be priceless for an employee contemplating their next career step. Other non-monetary benefits might be a good workplace culture, an empathic boss, etc. These might also be worth pointing out to employees who are saying “show me the money.”
Key to remember: If you’re struggling to attract or retain employees and can’t afford pay increases, letting employees and applicants know the true value of all that your company offers including fringe benefits, can help attract and retain employees.