To look or not to look
Is using social media to screen job candidates a good idea?
While researching a job candidate’s background is a best practice, employers need to be careful about how they use social media to screen applicants.
A survey taken a few years ago by CareerBuilder found 70 percent of employers use social media to screen candidates during the hiring process and 66 percent say they use search engines to conduct their research on potential job candidates.
Of the employers who use social media to research candidates:
- 58 percent are looking for information that supports the candidate’s qualifications for the job;
- 34 percent are looking to see what other people are posting about the candidate; and
- 22 percent admit they’re searching for reasons not to hire the candidate.
The survey also found that 47 percent of employers are less likely to interview a job candidate if they can’t find any information about that person online.
Pros and cons of using social media to screen applicants
If you’re tempted to look at an applicant’s Facebook page or Twitter feed or any other social media information, consider these pros and cons first.
Pros of looking at an applicant’s social media pages:
- It can reveal details about the candidate’s skills and abilities that are relevant to the job.
What if someone applying to be an editor has posts riddled with grammar and spelling errors? - It can provide valuable insight into how the job candidate gets along with others.
What if you find a job applicant frequently starts nasty arguments with people online? - It can reveal red flags such as behavioral issues, poor lifestyle choices, social intolerance, or personality conflicts.
What if you’re hiring for a safety sensitive position and see dozens of pictures in which the job applicant appears to be smoking marijuana? - It can enhance an employer’s impression of a candidate.
What if you see that the job candidate spends weekends raising kittens, and you really love kittens so this may unfairly sway your opinion in favor of the candidate regardless of their qualifications for the job? - It’s really cheap and easy.
Compared to professional background checks
Cons of looking at an applicant’s social media pages:
- It may be seen as an invasion of privacy
You’re not the applicant’s “friend,” and while you’re not legally prevented from looking at anything they’ve left public, they may resent you looking. - It might reveal information about protected characteristics (such as race, age, religion, or disability).
These are factors that employers may not legally consider when making a hiring decision. - Information found on social media may be misleading or misinterpreted.
You could miss out on a great hire because you didn’t understand that something was meant as a joke between friends. - You might mistakenly look at a different person with the same name.
Can you be 100 percent certain you’re looking at the same John Smith who submitted the application? - It would be easy for a candidate to edit a social media page
The applicant could tailor social media pages to match an untruthful resume.
The bottom line
If you choose to use social media as one of your research tools for hiring, wait until after a face-to-face meeting with a job candidate to look.
Also, you might want to give candidates fair warning by stating somewhere on your application to your company’s job openings webpage that it is your policy to check social media. Then, take what you find with a grain of salt. One questionable photo or post shouldn’t disqualify a person.
Without context, it’s easy for social media posts to be misconstrued. People don’t always have full control about what is posted to their feeds, and posts you are seeing may be several years old.