HR background checks – should you (or not) peek on social media?
Call it being curious, cautious, or just in a hurry to hire, HR professionals might be tempted to scroll social media sites to look for any red flags about job applicants.
According to The Manifest 2020 Recruitment Survey:
- 90 percent of employers that were surveyed indicated evaluating a job candidate’s social media was important
- 79 percent of HR professionals who were surveyed said they denied someone a job because of inappropriate social media content
Whatever is discovered about job candidates on social media, red flags or not, veering from a diligent background check process when hiring could land employers in hot water.
Is it an invasion of privacy?
When vetting a job candidate, checking for information that has been made public (including public social media pages) is certainly not uncommon. However, asking an applicant to “friend” the employer on a social media site isn’t recommended, and many states have adopted laws which specifically prohibit this.
Applicants may feel a prospective employer who checks their social media sites is invading their privacy. What they don’t realize is, there is no right to privacy regarding information that the individual voluntarily posted on the internet and otherwise made available to the public.
When searching social media might cross a line
Even though basic online searches are acceptable, HR professionals must be careful about how they use the information that they find.
For instance, a search might uncover tidbits that cannot be used when hiring, such as information about age, race, gender, etc. Potential hires might even post about their own medical conditions on social media, which could run afoul under the Americans with Disabilities Act.
It’s not a violation to have simply have knowledge of that information. Obviously, when the interviewer meets with a candidate, much of the same information, like approximate age, will be revealed.
The potential to learn about an applicant’s medical condition on social media poses a challenge, however. When applicants are passed over for jobs and know HR poked around their social media pages, they might consider filing a claim that their employment was denied because of the information posted online. Companies then may have the burden of proving that the information was NOT used in denying employment.
How to help protect the company from discrimination claims
To add a layer of protection during the hiring process, some HR professionals might ask someone else within the company to check online (ideally someone removed from the hiring decision). This person, then, simply reports whether any major issues were discovered — without revealing any confidential or protected information.
Companies that decide to go this route should do this for all applicants and have it as part of the hiring process, versus picking and choosing which candidates to conduct searches.
If the employer can show that the person who made the decision to deny employment was not aware of the protected information, it may be easier to refute a claim of discrimination.
Key to remember: Employers can peek at applicant’s public social media sites during the hiring process; however, they should use caution to avoid discrimination claims.