Distracted driving awareness — What you and your drivers need to know
April is Distracted Driving Awareness Month.
In 2021, distracted driving, or anything that takes a driver’s focus away from driving, killed 3,522 people in the U.S., or ten people per day, according to the National Highway Traffic Safety Administration (NHTSA).
Educating people on the facts and hazards of driving distracted is a first step. If education were enough, people would quit smoking or other unhealthy habits without interventions.
Carriers must also monitor driver behavior and use coaching and corrective action to reduce the risk of a crash due to inattention.
Start with education
Below is information that can help increase awareness of the dangers and consequences of distracted driving.
- Texting while driving - A Federal Motor Carrier Safety Administration (FMCSA) study found that truckers texting while driving are 23.2 times more likely to be involved in an accident than those not driving distracted.
- How far you travel while distracted - Imagine driving with your eyes closed. A similar effect occurs when people are distracted behind the wheel. Below are examples of distracting actions along with the distance traveled at 60 miles per hour:
- Read a billboard for 1.5 seconds: 132 feet
- Tune a radio for 2 seconds: 176 feet
- Press numbers on a cell phone display for 7 seconds 616 feet (> two football fields)
- Increased chance of a crash - American Transportation Research Institute (ATRI) in their 2022 Predicting Crash Involvement study, found that a driver who receives a conviction for reckless or inattentive driving, has a 62 percent greater chance of a Department of Transportation (DOT) Accident. A DOT accident is one in which there is:
- A fatality, or
- An injury requiring medical care away from the crash scene, or
- A tow due to disabling damage to a vehicle.
- Penalties - The use of handheld electronic devices for commercial motor vehicle (CMV) drivers while behind the wheel has been illegal since 2012, carrying fines of $2,750 for drivers and up to $11,000 for carriers. Also, a CMV driver will be suspended from CMV driving for 60 days if they have two handheld electronic device offenses in three years.
- Drivers can use hands-free devices. However, talking hands-free can cause distraction.
Types of distraction
Understanding the types of distractions that may contribute to unsafe events is essential. There are three categories of distraction:
- Visual (reading or watching something not related to operating the vehicle)
- Manual (reaching for an item or adjusting controls)
- Cognitive (thoughts are not focused on driving or emotions are not in check)
Using a mobile-device involves all three distraction types.
Two types of cognitive distraction that can make a person unable to perceive to hazards:
- Inattention blindness occurs when a person does not notice an object, even though they are looking right at it.
- Highway hypnosis is a trance-like state of mind caused by extended periods without mental stimulation.
Use coaching and corrective action to reduce risk
Event-driven telematic data or dash cam video clips are vital tools to detect and reduce distraction.
A road-facing or driver-facing camera with artificial intelligence can detect events that warrant coaching and corrective action, including:
- Unintended lane departures,
- Hard-brake events,
- Following too close,
- Handheld cellphone use,
- Adjusting the radio,
- Excessive drowsiness, and
- Eyes off the roadway.
If you’re using technology to monitor distracted driving, make sure your drivers know what to expect. Be sure they are aware of your company’s policy and steps you’ll be taking following distracted driving events.
Keys to remember: Educate drivers on the dangers of distracted driving. Change behavior by monitoring, coaching, and taking corrective action when necessary.