Achieve higher results using dash cameras
Innovative technology continues to revolutionize the transportation industry as fleets rapidly deploy digital solutions to improve safety metrics. High-definition cameras provide enhanced visibility, but drivers may not be as excited as management.
Employee engagement deteriorates when cameras are primarily used as a disciplinary tool. Does your team celebrate drivers who avoided significant accidents by being safety conscious?
Start with change management
Building trust through transparency minimizes resistance to new technology, so conduct townhall meetings and Q&A sessions with employees to explain the reason for the change and the benefits of the system. Dispel misconceptions about dash cameras by highlighting:
- Driver exoneration in accidents,
- Insurance reductions, and
- Improved safety metrics through effective coaching.
Motor carriers who have adopted dash cameras often experience more than a 10 percent reduction in total accidents during the first three years. Insurance providers evaluate risk for an enterprise, and proactive campaigns that target accident reduction are often rewarded with reduced premiums. Do not hesitate to explain the additional benefits to your drivers.
Make sure it’s not just punitive
Successful coaching programs certainly identify areas that need improving, but they also recognize and reward excellence. The most effective way to achieve employee acceptance is to share videos of your employees demonstrating safe behavior in dangerous situations. When you observe a near miss video of a driver avoiding a potentially life-threatening accident, consider the following tips to celebrate the driver:
- Share the video with the entire team in a breakroom,
- Ask the Safety Director to call and acknowledge the driver,
- Mention the driver’s heroic actions in a company newsletter,
- Provide the driver with company-branded merchandise,
- Present a gift card for lunch, and
- Publicly thank the driver in the presence of peers.
Truck drivers rarely complain about inclement weather and congested traffic because they understand that it is all part of the job. Likewise, drivers frequently encounter dangerous situations without ever mentioning it to their peers, but dash cameras allow safety teams to look behind the scenes when an event is triggered. When you observe video of a driver avoiding an accident, publicly acknowledge and thank them for their safety awareness.
Remember: Employee appreciation is a retention tool
The transportation industry is the backbone of this country, and drivers are fatigued and overworked. Demonstrate to your employees on a regular basis how much you value the important role they play in the success of your company.