5 in-cab technologies to improve driver satisfaction and retention
Regardless of the state of the economy, driver retention is a challenge for most carriers. Trucking industry turnover rates in many years have approached 90 to 100 percent. Organizations can leverage in-cab technology to improve retention, create a better work environment, and enhance driver satisfaction.
Below are five areas where technology can make a positive impact:
1. Driver performance
Carriers are rightfully concerned about doing anything to increase driver turnover. However, a dash cam coaching program improves driver performance, reduces risk, and improves retention.
When drivers receive coaching, it enhances their driving skills, builds confidence, and reduces frustration. Drivers hire on and remain at carriers with a best-in-class safety culture that keeps them safe and sharpens their skills.
A recent J. J. Keller study found that 76 percent of fleets with dash cams reported the same or lower driver turnover.
2. Driver detention
Unpaid detention while drivers are away from home is a top-five dissatisfier for commercial drivers per American Transportation Research Institute's "2023 Critical Issues in the Trucking Industry" survey.
Electronic logging devices (ELDs) can measure delays. Leverage the data to charge for excess delays, minimize driver wait times, and pay drivers fairly. Customers who delay drivers with no consequences will continue to waste drivers' time, cause carriers to lose revenue, and add to driver turnover.
3. Vehicle downtime
An electronic Driver-Vehicle Inspection Report, or e-DVIR, is an electronic version of the form a driver must complete to report a defect on a commercial motor vehicle. An efficient defect-reporting and repair process improves driver satisfaction by increasing vehicle reliability, minimizing the driver's efforts in the repair process, and decreasing downtime.
The driver does not have to shepherd paperwork through the steps. The e-DVIR does not need to be mailed or scanned into the company. A defect notification routes to the maintenance supervisor, who arranges and verifies repairs to get the driver back on the road.
4. Feedback, recognition, and respect
In-cab technology opens several options for reaching drivers with important information, receiving feedback, and recognizing drivers beyond posts on bulletin boards at terminals or hard-copy newsletters. Some carriers have mobile applications with a portal to allow secure access to driver pay accounts, instant messaging with dispatch or safety, and many other uses.
A mobile device in the cab provides access to a carrier's podcasts, training videos, electronic newsletters, and town hall meetings, often with video. These communication channels augment in-person meetings and allow feedback mechanisms with accountability for action, which builds trust and engagement.
5. Entertainment and connectedness
At the end of a hard day, in-cab technology can also provide amenities like entertainment streaming or communication tools to combat social isolation while away from family and friends.
Low-cost cellular or satellite-based internet access can connect drivers during their rest periods and give them a little taste of home.
Key to remember: Investing in technology isn't just about efficiency—it's also about investing in your drivers' well-being and job satisfaction.