3 tips for better communication about employee benefits
How often do you communicate with employees about their benefits? Only at open enrollment? Hopefully not.
Open lines of communication are crucial when it comes to employee benefits.
Employers are a trusted source
When employees want input about health care coverage and retirement benefits, a recent survey by the American Benefits Council indicates that employers hold the top spot as a most trusted source.
In fact, employees put their employers above government resources or the marketplace.
- 45 percent trust employers the most to provide affordable, high-quality health insurance coverage.
- 46 percent trust employers to help them have a secure retirement.
New hires
Reviewing benefit information can be overwhelming – especially for new employees. For the first time, they may be making important decisions that will affect their medical and financial futures. Imagine how relieved employees would be to have good working knowledge on how their benefits work.
Open enrollment is a great time to get the ball rolling, but don’t let it be a one-and-done message. Equip your employees with the information they need to make good benefit decisions. And remember, communication should be an ongoing process throughout the year, not just at open enrollment.
3 tips for better benefit communication
Some benefit offerings can be made available at the employer’s discretion (e.g., pet insurance), while other benefits might be required (e.g., health insurance).
Whether adding, changing, or eliminating benefits, remember these three tips for better communication with employees:
- Communicate clearly. Individuals have different communication or learning styles. When delivering benefit information, offer it in several formats (e.g., written, oral, etc.) so that employees have multiple ways to receive and process the information.
- Confirm comprehension. After delivering the benefit news, ask employees for feedback and confirm that they understand the information that was shared. Sometimes employees might be reluctant to ask for clarification. Let them know who to contact with any follow-up questions.
- Conduct supervisor training. Supervisors are often on the frontline with employee benefit questions. Make sure supervisors have a solid grasp on your company benefits so they can answer basic questions. And let them know who to contact when benefit questions are more complicated. Then use those questions as fodder for future supervisor training.
Key to remember: Employees often turn to their employers with questions about benefits. Having effective communication strategies in place can benefit employees and the company.