2023 Pulse Poll results - vehicle tracking
In March 2023, the J. J. Keller Center for Market Insights conducted the In-Cab Technology Pulse Poll of 49 safety professionals at light/medium duty fleets. Most respondents’ fleets had fewer than 100 vehicles. The survey's purpose was to better understand their experiences with and perception of in-cab technology, including electronic logging devices, dash cams, and vehicle tracking devices.
The driver shortage, high inflation, and excessive verdicts against carriers, have pushed fleet managers to adopt technology as a countermeasure.
This article will highlight the perceived benefits and challenges of vehicle tracking devices, along with expert recommendations to address those challenges.
Top benefits
Vehicle tracking systems are GPS-based and provide near real-time vehicle information. Data can include the vehicle status, location, and GPS-determined speed.
The top perceived benefits related to staying cost-competitive and customer satisfaction.
The number one benefit, as selected by 87 percent of respondents, was the ability to see vehicle locations and other telematics data in real time. While far fewer chose "improved customer satisfaction" at 36 percent, the vehicle location and expected arrival time were critical pieces of information noted by respondents.
Improved productivity was the third most important benefit at 29 percent and came from actions like:
- Reducing delays at problem locations,
- Managing unsafe driving behaviors with particular drivers,
- Choosing more efficient routing to eliminate unnecessary mileage and fuel use, and
- Returning idle vehicles to productive use.
Top challenges
Cost and driver privacy topped the list of challenges, which is common for any technology added to vehicles. Power sourcing issues at number three was unique to vehicle tracking. The percentage of respondents that noted the facet as a challenge along with experts' insights are below.
Cost (75 percent) - The list of benefits that offset cost includes those cited above along with the following:
- Mileage reporting – Automating mandatory fuel tax and vehicle registration reporting can save time and increase accuracy for interstate vehicles above vehicle weight or axle thresholds.
- Behavior correction - Detecting and correcting unsafe driving, such as excessive speed or hard braking, can reduce risk and help retain drivers.
- Vehicle recovery – Knowing the location of abandoned or out-of-service vehicles can avoid the cost of towing or storage, additional damage, or continued lack of use. • Driver safety – Having the precise vehicle location if there are concerns about a driver may save a life.
Driver privacy concerns (38 percent) - Employers must protect a driver's privacy if subject to tracking in company vehicles.
A vehicle-tracking privacy policy should have a few key points, such as:
- Limit location information access to safety managers/directors; do not share with family and friends.
- Do not excessively monitor or interrogate drivers about minor infractions.
- Define proper and prohibited vehicle use to avoid misunderstandings.
Power sourcing/dependency (29 percent) - Keeping a vehicle tracking unit powered can be problematic, especially if the tracker is on a trailing or otherwise unpowered asset. Below are actions to take if power concerns arise:
- Verify that the correct connector/harness for the on-board diagnostics port is in use,
- Ensure the wiring is correct and properly grounded,
- Confirm that the ignition key is turned to the ACC or IGNITION position and check that the GPS power cable is tight,
- Check the fuse(s) for the GPS receiver and transmitting unit, and
- Ensure solar panel connections, if any, are tight and waterproof.
Key to remember: Compliance, risk management, and operational efficiency are essential to a carrier's success. Vehicle tracking can improve each of these areas.