To attract and retain employees, become an employer of choice
In the current employment climate, most job seekers don’t have to take whatever job they are offered. In many fields there are more jobs than applicants, so a strong job candidate can choose which offer to accept. To help make sure the job seekers your organization wants to hire choose you over competitors, there are steps you can take to become an employer of choice.
Recruiting and retaining talent become easier when a company has a reputation as an employer of choice. Here are five ways to improve that reputation:
- Have a clear idea of what you are looking for in an employee before you start the recruitment process. What qualifications does a qualified employee have?
- Try to offer the perks that a great employee is likely to want.
- Know what your competitors are offering as far as salary, benefits, and perks so your offerings don’t fall short resulting in you losing good candidates to them.
- Make sure jobs in your organization are challenging but not stressful to the point of burnout.
- Show appreciation to your employees often.
Key to remember: Being an employer of choice goes beyond the hiring process. Establishing and maintaining a reputation as a great employer requires constant effort.
Survey shows what employees really want
Nearly 209,000 workers in 190 countries — including more than 6,300 workers in the U.S. — participated in a survey which was a joint effort between Boston Consulting Group and The Network, an online recruitment alliance. The survey asked what workers want from employers.
Here are some of the survey’s findings from U.S. respondents:
51 percent | (56% of those under 30) said they would exclude a company from their job search if its values and stance on diversity and inclusion (D&I) didn’t match their own beliefs. |
63 percent | (72% of those 30 and younger) agreed that D&I became more important over the last year. |
14 percent | would prefer to work completely on-site. |
50 percent | would prefer a combination of both remote and on-site work arrangements. |
35 percent | would prefer to work completely remote compared to 24% of respondents globally. |
- Good work-life balance
- Job security
- Financial compensation