Making safety stick: Seven steps for supervisors
Safety professionals know that building a strong safety culture is more than just repeating slogans like “stay safe out there.” Sustainable safety happens when it’s woven into the daily routines and attitudes of every worker.
Supervisors play a critical role in this process and bridge the gap between high-level safety goals and what actually happens on the job site. To make safety stick, supervisors must turn broad initiatives into clear, practical actions that workers can see, understand, and follow every day.
1. Start with inclusion
One of the most effective ways to build a safety culture is to involve front-line workers from the beginning. When workers participate in hazard assessments or help pilot new safety initiatives, they’re more likely to take ownership. This sense of ownership makes safety feel like something they control, not just something imposed from above.
For example, a manufacturing supervisor might invite experienced machine operators to help evaluate a new lockout/tagout procedure. Their insights can improve the process and ensure it’s realistic for daily use.
Actionable step:
- Invite workers to join hazard assessments and pilot programs.
- Ask for feedback on new procedures before rolling them out.
2. Define specific behaviors
Vague goals like “improve safety culture” don’t necessarily resonate with workers. Instead, break initiatives into specific, observable actions. If the goal is to reduce slips and falls, define behaviors such as “wipe up spills immediately” or “wear slip-resistant footwear in wet zones.” These clear expectations help workers know exactly what’s required.
Actionable step:
- List out specific behaviors for each safety goal.
- Communicate these behavioral expectations clearly to all team members.
3. Communicate simply and visually
Safety messages should be easy to understand and remember. Use plain language and visuals such as posters, infographics, and short videos to reinforce key points.
For instance, a warehouse might display a visual checklist near the loading dock showing proper lifting techniques and PPE requirements. This keeps safety top-of-mind without overwhelming workers with too much reading required.
Actionable step:
- Use posters and infographics, especially in high-traffic or high-hazard areas.
- Share short videos or visual guides during meetings.
4. Integrate safety into daily routines
Repetition builds habits. Supervisors should weave safety into daily routines through shift huddles, toolbox talks, and pre-task checklists.
As an example, a construction supervisor might start each morning with a five-minute safety briefing, highlighting potential hazards for the day and encouraging questions. These micro-interactions reinforce safety as a shared responsibility.
Actionable step:
- Begin each shift with a brief safety talk.
- Use checklists before starting tasks.
5. Recognize and reward safe behavior
Positive reinforcement is a powerful motivator. Recognize workers who consistently follow safety rules or report hazards. This could be as simple as a shout-out during a team meeting or a small reward like a gift card or company swag. When workers see that safety is valued, they’re more likely to prioritize it.
Actionable step:
- Publicly acknowledge safe behavior.
- Offer small rewards for safety milestones.
6. Provide hands-on training
People learn best by doing. Offer hands-on training that simulates real scenarios. For example, a manufacturing plant might run spill response drills where workers practice containment and cleanup procedures. This experience builds confidence and ensures workers are prepared when it counts.
Actionable step:
- Schedule regular drills and hands-on training sessions.
- Use realistic scenarios to reinforce learning.
7. Make reporting easy and safe
Workers won’t report hazards if the process is complicated or if they fear retaliation. Provide simple, anonymous reporting tools such as mobile apps, paper forms, or even an anonymous drop box. Most importantly, act on reports and communicate what’s been done or not done. Closing the loop shows workers that their voices matter.
Actionable step:
- Set up easy-to-use reporting systems.
- Follow up on reports and share outcomes with the team.
Key to remember: Make safety stick by turning it into something simple and actionable. Empower your team by listening, teaching, and rewarding safe choices. When people feel involved and valued, safety becomes a natural part of the job and a shared responsibility.
