Expert Insights: Help workers find their motivation to stay safe
I’ve long been fascinated with human motivation and why some people take actions that don’t seem to make sense. I read self-help books on dealing with people, as well as survival stories describing the choices people made while lost in the wilderness. In the safety world, I wonder why some employees put themselves at risk, like taking shortcuts or not wearing PPE.
Mostly, I’ve learned that you can’t force people to act differently, but you can incentivize and encourage them to make different choices. Books on economics offer great insights because economics is all about the incentives behind a decision and making trade-offs or compromises.
Finding motives
A constant challenge is getting employees to consistently follow safety rules. One day, I had an epiphany. Why not identify employees who always work safely and ask them to share their motivation for their choices? Hearing their personal experiences and motivations should encourage others to make better choices. Also, coworker feedback is usually more effective than expectations handed down from management.
Since my job involves interacting with hundreds of safety professionals, I’ve picked up a few other ideas for encouraging safe behaviors. The best ideas help employees find their own motives because when employees choose to stay safe, the safety manager’s job gets easier.
One safety manager asked every employee to bring in a family photo and added the caption, “this is why you stay safe.” Employees posted the photos where they’d see them every day. Years later, employees still report that looking at a family photo every day makes them think about safety and use a bit more caution on the job.
Parents feel protective toward their kids, and the kids certainly don’t want mom or dad getting injured at work. Starting the workday by looking at a family photo provides a motivation to stay safe on the job.
Asking employees to bring in a family photo was simple but effective. Not all safety incentives have to cost money, and some of the most effective initiatives cost almost nothing. Once employees discover their own motivation, they’ll choose to stay safe for their own benefit.
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