Expert Insights: Ding! Beep! Buzz! Sounds your vehicle makes
I recently bought a new car that has lots of bells and whistles. Its Advanced Driver Assistance Systems (ADAS) are constantly alerting me to “perceived” risks. It’s a far cry from my first car, a 1976 Chevette that didn’t have AC or an FM radio.
Motor vehicles today have a lot of information coming at drivers all at once, and it’s easy to become distracted. I wonder whether, in some way, my simple compact car was less of a distraction. The only tasks that took my eyes off the road were adjusting the radio station or car temperature.
Information overload
Just like my personal vehicle, modern commercial motor vehicles are equipped with ADAS. They also have telematics and dash cameras to capture and reduce unsafe driving behaviors. Drivers are subjected to (sometimes very loud) warnings over an 11-hour shift.
It should be no surprise that some commercial drivers suffer from alarm fatigue. They often turn down the volume, ignore alerts, or become so desensitized to monitoring alarms that they don’t even notice them anymore.
Help drivers stay focused
What can a carrier do to prevent drivers from tuning out, turning down, or turning off their vehicle warnings?
- Anytime new equipment is purchased, train drivers on how to use it and identify the types of alarms they can expect.
- For drivers who don’t operate the same truck each day, make sure they know what each tone and sound mean to them.
- Reinforce the importance of staying alert by pairing ADAS alerts with coaching or follow-up conversations.
- Rotate training refreshers that highlight real-world examples of how alerts prevented incidents.
- Use driver scorecards or gamification to reward attentive driving and proper response to warning systems.
Even though ADAS can be irritating at times, company policy should restrict drivers from silencing alerts. The ding or beep might just keep them from being in a serious accident.



















































