Employees want DEI initiatives; 4 cost-effective ways to strengthen your program
Two-thirds of employees believe their company should commit more time and resources to diversity, equity, and inclusion (DEI) initiatives, a new report shows.
The report, released on April 13 by the donation management platform provider Benevity, comes at a time when companies may be rethinking their DEI initiatives due to the pressures of inflation and questions about the effectiveness of such programs.
A recent report from LinkedIn, for example, found that the hiring of chief diversity officers declined in 2022, after growing significantly in 2020 and 2021. Other surveys find that workers are questioning the effectiveness of their company’s DEI programs.
DEI and hiring
Companies that ignore or fail to thoughtfully implement DEI programs could find it difficult to recruit and keep employees. The Benevity survey of more than 1,000 U.S. employees between January 25 and February 2, 2023, found that a company’s DEI initiatives could tip the balance in its favor when it comes to hiring and retaining:
- 95 percent of employees look at a prospective employer’s DEI efforts when choosing between similar job offers.
- 87 percent of employees would feel more loyal to a company that has a track record of prioritizing DEI.
- 78 percent would not consider working for a company that does not commit significant resources to prioritizing DEI initiatives.
Who cares the most about DEI?
Interest in DEI increased dramatically in 2020, driven by racial justice movements. While employers may have had good intentions when introducing DEI programs, a desire to simply check DEI off a list of workplace to-do items could make the programs ineffective.
This has not gone unnoticed by employees. When asked who at their organization cares about DEI the most, employees were far more likely to say “myself” than HR or the company’s senior leadership, the Benevity survey found. “For HR leaders, this may indicate a need to take additional steps to ensure their company’s DEI efforts feel authentic and inclusive,” the report notes.
A decline in corporate interest in DEI is not surprising if the programs were installed as a reaction to events, noted Emily Dickens, head of public affairs for the Society for Human Resource Management (SHRM). She spoke to J. J. Keller & Associates about the topic in an interview at the SHRM Employment Law and Compliance Conference in February.
At the time DEI when programs were rapidly growing in popularity, she was concerned that they would face difficulties once other issues arose. “It’s sad to see those roles go away, but it is almost typical,” she said. “An issue comes up, you see more hiring, but now there are other things that are competing for those resources.”
Reinvigorating your company’s DEI program
Properly implemented DEI programs can bring value to a company, through a larger customer base, improved employee morale, and increased workplace collaboration. DEI programs, and the benefits they offer, don’t have to be eliminated when budgets are tight. “The issue is how can we do more with less, just like with every other part of the business?” Dickens said.
To maintain DEI programs on a leaner budget:
- Reassess your program. Don’t implement a program and assume things will work as expected. Survey employees to make sure the program is meeting their needs and consider how to measure success. “Companies need to assess what they do and does it make a difference?” Dickens said.
- Look within your workforce. A company’s commitment to diverse hiring can provide it with a pool of employees with diversified experiences. Committees from across the organization can evaluate current practices and recommend changes, and champions can support DEI initiatives. A company should consider whether it has hired enough people across the organization with diverse backgrounds. “Those people can help carry the weight when you don’t have the staff in a particular DEI office,” Dickens said.
- Go to the top. A company’s chief executive officer can also be its chief diversity officer. “The buck stops with the CEO,” Dickens said. “As long as the CEOs understand that the buck stops with them there are ways they can infuse diversity into organizations and continue to make it a priority.
- Make an effort to be inclusive. Make sure all employees feel included in DEI efforts and have a role in DEI strategy. “Finding those commonalities across the organization where everybody feels like they are part of the effort and they’re included is so critical,” Dickens said.
Key to remember: Employees and applicants see DEI initiatives as valuable. Companies should assess their programs to make sure they are meeting company and employee needs.