Afraid to use driver-facing cameras? Guidance to help with your plan.
You may question whether driver-facing cameras (DFC) are worth risking pushback from drivers and leadership. However, a compelling case exists for adding DFCs and coaching to enhance a carrier’s safety program.
Pointing out the supporting facts and using the two checklists below may make the case easier to sell.
DFCs help reduce crashes and protect drivers, carriers in litigation
Convey what's in it for them, to convince drivers to give DFCs a try. The passenger car driver is at fault in at least 70% of fatal truck-passenger vehicle-involved crashes, according to Department of Transportation statistics.
Road-facing cameras only show a partial view of what happened before a crash. The April 2023 American Transportation Research Institute (ATRI) study “Issues and Opportunities with Driver-Facing Cameras (DFC)” found:
- DFC footage helps exonerate commercial truck drivers in 49 percent of litigation cases and 52 percent of insurance claims where video footage was available.
- Driver approval of DFCs was 87 percent higher when carriers used the video footage for safety programs, driver coaching, and training than when there was no proactive safety use.
Carrier leaders should know that DFC use could reduce crashes as well as increase the chance of exoneration. ATRI’s 2022 Predicting Truck Crash Involvement study found that the chance of a future recordable crash when a driver was convicted of careless, inattentive, or fatigued driving was 62 percent greater. Proper coaching with DFC footage can help eliminate distracted driving or disprove claims of truck driver distraction.
Checklists to improve DFC acceptance
The turnover of well-performing drivers is a genuine concern. However, coaching to eliminate unsafe habits and recognize drivers, especially newer ones, increases their confidence, reduces frustration, and improves retention.
Policy considerations to alleviate driver privacy concerns and increase acceptance of DFCs, include but are not limited to:
- Require driver consent before collecting, storing, or using video clips or biometric data (fingerprint, retinal scan, voice signature).
- Include how and when drivers will be recognized and rewarded.
- Prioritize the focus behaviors (such as distracted or drowsy driving and seat belt use).
- Avoid excessive coaching for minor incidents.
- Record video clips for “x” seconds before and after a triggered event for coaching or legal defense, and do not continuously record, especially when the vehicle ignition is off.
- Limit video access to safety managers/directors as much as possible and prevent unauthorized access.
- Refrain from monitoring drivers in real-time except in a company-determined emergency.
- Prohibit audio recording to respect driver privacy and avoid legal issues in dual-party consent states.
A smooth transition plan can include these 10 steps:
- Emphasize continuously the goals of retaining drivers, reducing crash risk, and protecting the business.
- Run a small group test with DFCs switched on for two to three months.
- Use a baseline period of two to three weeks with no coaching.
- Select locations with the highest risk-loss experience.
- Utilize well-respected drivers and naysayers in the test groups.
- Use driver feedback to adjust along the way.
- Be transparent and share results and feedback in town hall-style meetings.
- Train coaches to increase driver willingness to change behavior.
- Develop safety performance scores and incentives to improve.
- Publicize wins of exoneration with driver privacy in mind.
Key to remember: Using DFCs with coaching reduces the risk of crashes, increases the chance of driver exoneration, and has little impact on driver turnover when following a proper transition plan.