5 key actions to build a best-in-class fleet safety program
Fleet safety is more than meeting regulatory requirements—it’s about creating a culture where safety is an unwavering value. Compliance is the baseline, not the finish line. To achieve best-in-class results, carriers must go beyond regulations and invest in proactive strategies that protect drivers, reduce risk, and strengthen operational performance.
1. Start with a positive safety culture
A strong safety culture begins with leadership buy-in and accountability for a safe operation across all departments.
Drivers want to work for companies that prioritize their well-being, and that starts with clear policies, consistent enforcement, and a shared commitment to safety. Progressive discipline policies, equitable treatment, and empowering drivers to refuse unsafe tasks without fear of retaliation are essential steps.
2. Establish compliance as the foundation
Legal is not always safe. Carriers must adopt practices that exceed minimum standards to truly safeguard their workforce.
Keeping up with Federal Motor Carrier Safety Regulations (FMCSRs) is critical, but carriers should view compliance as the foundation—not the goal. Outdated policies and inadequate training can expose companies to litigation and reputational damage.
Regularly review and update safety manuals, train staff before implementing changes, and document every step. Policies should reflect real-world operations and be adaptable as technology and regulations evolve.
3. Leverage technology for safer operations
Video-based coaching has become a cornerstone of modern fleet safety programs. Dash cams paired with corrective-action training can significantly reduce crashes and violations. A study by the Virginia Tech Transportation Institute found that when carriers use cameras for behavior management, they can achieve up to a 35 percent reduction in injury crashes and 20 percent reduction in fatal crashes.
Beyond compliance, these tools help exonerate drivers in litigation and provide actionable insights for coaching. However, technology should complement—not replace—human interaction. Artificial intelligence (AI)-powered alerts can flag risky behaviors, but personal engagement remains key to building trust and improving performance.
4. Engage and recognize drivers
Change management is critical when introducing new safety initiatives. Drivers need to understand the “why” behind changes and feel their input matters. Strategies include town hall meetings, open feedback channels, and visible leadership support.
Recognition programs also play a vital role in sustaining engagement. Scorecards, gamification, and public acknowledgment of safe behaviors foster a competitive spirit and reinforce positive habits. When drivers see that safety leads to better pay and recognition, buy-in becomes easier.
5. Use best-in-class practices
Industry-leading safety programs integrate some or all the following best practices:
- Advanced driver assistance systems (ADAS) on vehicles;
- Continuous driver behavior monitoring, coaching, and training;
- Predictive maintenance software;
- Regular mock compliance audits;
- Fleet management systems to track all compliance requirements; and
- Third-party management of select compliance tasks when necessary.
Taking these steps lowers risk and improves Compliance, Safety, Accountability (CSA) scores—key factors that drive profitability, improve driver retention, and make hiring easier. Strong CSA scores positively influence insurance rates and they matter to drivers when choosing where to work.
Keys to remember: Safety is not a one-time initiative, it’s a continuous journey. Carriers that invest in culture, technology, and driver engagement will not only meet regulatory standards but also create safer roads, stronger teams, and a more resilient business.





















































