A call to action on driver distraction
You have a policy against driver distraction, but is that enough to prevent tragedy?
It wasn’t for one trucking company whose driver failed to slow for traffic and caused a multi-vehicle pile-up (including a loaded motorcoach), resulting in 6 fatalities and 41 injuries.
Investigators concluded that the most likely cause of the crash was the truck driver’s inattention, for unknown reasons. The driver’s phone was destroyed, but records revealed a spike in data activity — equivalent to streaming a hi-def video — just minutes prior to the crash.
With distracted driving on the rise, prevention may take more than a policy.
Actionable steps
Federal crash investigators recommend that motor carriers take concrete steps to prevent future crashes like this one.
- Implement a driver monitoring system. This technology can detect driver inattention, distraction, and fatigue, issuing real-time alerts to refocus the driver. When paired with coaching, these systems are proven to reduce risky behaviors.
- Adopt collision avoidance technologies. Forward-collision warning systems and automatic emergency braking can alert drivers to slow traffic and apply the brakes if the driver fails to respond. Make these systems a non-negotiable add-on in your vehicle specs.
- Promote in-cab digital alerts. In-cab alert systems can warn drivers of dangerous slowdowns and queues in real time. These may be available as an add-on to your existing fleet management system.
- Strengthen policies and coaching. Go beyond “no handheld devices” policies. Use monitoring systems and event recorders to identify risky behaviors and provide targeted coaching. Document all violations and interventions, and hold regular safety meetings that include distraction awareness and technology updates.
- Watch for warning signs. Review roadside inspection data for signs of distracted driving. (In the case described above, the driver had been warned during a roadside inspection a year earlier about having a video game open on his phone.)
Key to remember: Distraction is not just a compliance issue — it’s a life-and-death risk. Prevention demands a multi-layered approach. Lead the charge by deploying technology, enforcing policies, and fostering a culture of vigilance and safety.


















































