Recruiting and retaining quality drivers is perhaps the most important part of any carrier’s overall success. Drivers are the backbone of the operation and a key to profitability. Industry studies support the fact that the longer a company retains a driver, the safer, more efficient, and profitable that driver becomes. Therefore, developing and implementing an effective driver recruitment and retention strategy is essential to the overall safety program. Due to the current state of the industry, characterized by unacceptably high driver turnover and a driver shortage, and to keep idle equipment rolling, carriers may be tempted to lower their hiring standards. Another and likely better solution, is to get creative with who and how they are recruiting and retaining drivers to sustain operations.