Both new businesses and existing businesses need a sound business plan. A good business plan can serve as a development tool for the company’s founders. It can also serve as a planning and evaluation tool for managers and other key personnel, as a mission statement for customers, and as a sales tool for raising capital. A business plan provides a road map for guiding business operations. Business plans communicate company goals and values, outline sales and marketing strategies, and determine financial needs. A good business plan outlines the company’s destination, which is tremendously important for everyone involved, from employees to investors.