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Driver retention involves developing a cohesive plan designed to motivate drivers to stay.
Motor carriers need to be concerned with driver retention and should take steps to reduce driver turnover.
Some experts say that throwing more money at drivers can eliminate driver turnover, and to some extent that may be true. However, pay is the second most common reason for a driver leaving an employer. The most common is quality-of-life issues (caused by dissatisfaction with either the industry or the employer).
Carriers with high retention rates tend to: